On the occasion of its 75th anniversary, Paris Match magazine launches a major campaign with HAVAS PARIS.
For the display, 4 posters collectors will be published and here we find the famous footballer Pelé put in situation with the no less famous Kylian MBappé, which makes a SHOCK CAMPAIGN.
As always the catch is topical: the weight of words, the shock of photos.
More than a magazine, Paris Match is and will be the media of all personalities: politicians, artists, people, ordinary people, heroes of news, confirmed or future stars.
Country: France
Year: 2024
Condition: A+ / Excellent
Advertiser: Paris Match - LAGARDÈRE MEDIA
Agency: Havas Paris
Brand: Paris Match "Le poids des mots, le choc des photos"
Personality: Pelé / Kylian MBappé
Printer: R.C. Paris
Printing process: Offset
Presentation: Rolling
Drawing: First original edition
Photo credits:
François Mitterrand - François Pagès / PARIS MATCH Marylin - Michael Ochs Archives / GETTY IMAGES
Pelé - Seguí / FC BARCELONA
Simone Veil - James Andanson / SYGMA / GETTY IMAGES
French (fr-FR)