Original LEGO poster and its replica of the 2026 Football World Cup trophy

With this superb promotional poster, LEGO has pulled off a major marketing coup by unveiling its new poster campaign.
The brand has brought together a star-studded line-up from the world of football: Lionel Messi, Cristiano Ronaldo, Vinícius Junior and Kylian Mbappé.
This collaboration does more than simply capitalise on the excitement surrounding the tournament; it establishes a new creative platform called LEGO Editions.

Country: France
Year: 2026
Condition: A+ / Excellent
Brand: LEGO
Campaign: Everyone Wants a Piece
Agency: Our LEGO Agency et Wieden+Kennedy Amsterdam
© 2026 LEGO
Printer: N.C.
Printing process: Offset
Presentation: Rolling
Drawing: First original edition