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Beverage, Alcohol & Spirits

Ricard, Jaune avec grand "R" - Visual Perroquet

With a new slogan "Jaune avec un grand R" (Yellow with a capital R) and a visual that highlights the parrot recipe, Ricard and agency BETC have orchestrated a new campaign.. ... (Full description below)

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With a new slogan "Jaune avec un grand R" (Yellow with a capital R) and a visual that highlights the parrot recipe, Ricard and agency BETC have orchestrated a new campaign..

A series of posters has been produced featuring his world and the words that make up his recipe.

Country: France
Year: 2013
Condition: A+ / Excellent
Agency: BETC Paris
Advertiser: Ricard
Campaign: Jaune avec un grand R
Illustration: Cyril Dosnon
Printer: N.C.
Printing process: Offset
Presentation: Rolling
Drawing: First and only first edition