Beverage, Alcohol & Spirits

Evian "La goutte de 20 cl"

Poster produced to promote the launch of Evian's new "La goutte de 20 cl" bottle. This poster was rejected (very rare) because the "Goutte" seemed too big for the brand.A few years later, production was abandoned and the "Goutte" bottle was withdrawn from the market following a petition. ... (Full description below)

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Poster produced to promote the launch of Evian's new "La goutte de 20 cl" bottle. This poster was rejected (very rare) because the "Goutte" seemed too big for the brand.
A few years later, production was abandoned and the "Goutte" bottle was withdrawn from the market following a petition.

Country: France
Year: 2013
Condition: A+ / Excellent
Advertiser: Danone
Brand: Evian "La goutte de 20 cl"
Printer: N.C.
Printing process: Offset
Presentation: Rolling
Drawing: First and only first edition