Very beautiful new display campaign for the famous soda brand ORANGINA which will be declined with this new visual identity in several different versions of visuals using creative puns since 2015.
She revisits the creations of Bernard Villemot who signed the brand’s posters in the 1950s. For this campaign, Orangina and its agency BETC collaborated with the studio H5 which reworks on the most significant brand codes, such as the bottle, the color and the movement. The iconic shake of the small bottle is once again at the heart of communication.
It may also be noted that the multitude of images in the form of boxes refers to the 'Andy Warhol' style, which makes the poster more sought after by collectors.
Country: France
Year: 2017
Condition: A+ / Excellent
Brand: Orangina Schweppes
Campaign: "Shake the world"
Creative Agency: BETC
Graphic studio: H5
© 2017 - Orangina Schweppes
Printer: N.C.
Printing process: Offset
Presentation: Rolling
Drawing: First original edition
French (fr-FR)